At the time when most companies advocated "velocity over scale", Zedu LED chose the "subdivided products focus" route, particularly for small and medium-sized enterprises.
Due to this fact, previously two years, many "class champions" of product classes have spent their time in Shenzhen. In their view, within the extraordinary interval, they are centered and more competitive.
Zedu has been leading the best way in LED Tri-proof Light manufacturers
industrial lighting with UFO LED High Bay because of the confidence and youth and passion. As such, Zedu has established its own distinctive brand and tradition in the LED industry, with the need and power to accelerate the run, and keep a stable posture.
As a way to preserve the core advantages within the subject of LED mobile lighting, we continuously adjust in terms of merchandise and channels.
On the product, we arrange a product innovation R&D middle in Nanshan, Shenzhen, to kind out the information and assets of the trade, and to provide direction for the development of the corporate’s products. The product design firm that has cooperated for a few years gives us with many modern solutions. The development strategy has at all times been according to the market and is at the forefront;
In terms of channels, the domestic market is dominated by provincial agents, and a few provinces akin to Guangdong, Jiangxi, and Guizhou have achieved channel flattening, and agent cooperation can attain the town stage; the international market has covered North America, Southeast Asia, and African markets. Mainly take the form of OEM and concentrate on promoting the advertising strategy of unbiased brands in some regions;
In propaganda, the company intensified its publicity by varied aspects comparable to websites, exhibitions, and social media.
In my view, to turn out to be a "single product champion", intelligent lighting, health lighting and black know-how should be perfectly integrated with products via the Internet platform. Zedu will proceed to enhance the special lighting brand; increase new product lines; enhance product added value; develop new merchandise which are in keeping with the international market; adright here to the "people-oriented" development concepts, quality and quantity. In overseas markets, Kang Mingsheng also plans to maintain pace with the country’s development, arrange production bases and offices abroad, and vigorously explore abroad markets.
Zedu doesn't agree with the concept that "a single product is troublesome to maximize its benefits available in the market". I believe that "a relatively easy product" signifies that in a specific market phase, enterprises choose core merchandise, use advertising and marketing, communication and other means to acquire corresponding aggressive advantages. They all break by from a single product and realize the dimensions development of the enterprise. Business leader within the segmentation field.